Wednesday, July 31, 2019

Organizational Structure and Process Design Essay

Introduction Maruti Udyog Limited is a subsidiary of Suzuki Motor Corporation, the largest manufacturer of mini passenger vehicles in Japan in terms of sales volumes. Suzuki was also the eleventh largest vehicle manufacturer in the world and the fourth largest manufacturer in Japan in terms of worldwide sales volumes in 2000. Maruti was ranked twentieth in terms of worldwide sales volumes amongst vehicle manufacturers, and has been the largest passenger car manufacturer in India. In fiscal 2002, it had the highest sales volumes of 339,964 cars and a market share of 58.6%. Maruti has a diverse product range that includes ten basic models with over 50 variants, of which nine models are manufactured locally and one is imported from Suzuki. A timeline showing the evolution of Maruti over the years is given in the appendix. Maruti?s manufacturing facility comprises three integrated plants (all located in the same premises) located at Gurgaon in the state of Haryana. The production facility capability at each plant is upgraded on an ongoing basis to improve productivity and quality. At present, it has an installed capacity of 350,000 vehicles per year, which is the highest among passenger car manufacturers in India and among all passenger car manufacturing facilities of Suzuki?s subsidiaries outside Japan. There are total 17 manufacturing shops and are capable of producing more than 50 variants of the nine basic models manufactured, with different specifications, within the same day. The production of a car occurs in the following stages: Press Shop, Weld Shop, Paint Shop, Assembly Shop, Machine Shop and Engine shops. Maruti has extensive sales and service network, the largest network of dealers and service centers amongst car manufacturers in India. As of March, 2003, they had 178 authorized dealers with 243 sales outlets in 161 cities. For service, they had 342 dealer workshops and 1,545 Maruti Authorized Service Stations, or MASSs, which covered 898 cities in India backed by Express Service Centers on 30 highways across the country. For the supply of raw materials, components and spare parts of their products, they have 299 vendors all over the country. Vendors located within  a radius of 100 km from their facility supply the majority of our components. As of March, 2003, Maruti had 4,590 employees, including 614 engineers, 84 MBA graduates and 24 chartered accountants. Methodology We chose to study Maruti as its takeover and integration with Suzuki as well as dramatic changes in its task environment presented an interesting period to understand. Also we had a person with more than six years of experience in Maruti in our group and we were able to leverage his contacts within Maruti to get the required information. We interacted with a member of Senior Management of Maruti at Delhi through e-mail. This gave us a broader picture of structure and strategy of Maruti. Then we interviewed the head of Regional office of Maruti at Bangalore which helped us understand the dynamics of its vendor, dealer relationships better. We also chatted with a MUL employee undergoing training at SMC Japan to get a fell of culture of Suzuki. Last but not the least we interacted with summer interns and ex-employees of Maruti at IIM Bangalore. All these formal and informal interactions helped us form a holistic view of the organization and we were better able to appreciate the systems and processes at Maruti. Organizational Structure Maruti has a Functional organizational structure with Horizontal Linkages. The activities are divided broadly based on following functions Finance, Marketing, Engineering, Sales, Spares, Production, Materials, Production Engineering, Parts Inspection, Quality Assurance, Maintenance, Human Recourse Development, Information Technology, New Business, Administration As, it is a very big organization, these are further divided into smaller divisions, based on various criteria (product, plant, location etc). There are total 29 divisions in Maruti, and are headed by one Divisional Head,  which is a Functional post. Then these Divisions are further divided into 132 Departments, which are headed by one Department Head, which again is a functional post. A smaller version of the organizational chart is shown below. The complete Organizational Chart is attached in the Excel file. Organizational Structure of Maruti Functionally, the structure of Maruti is very flat. The employees are divided in just six functional levels, namely Workers & Technicians, Supervisors, Executives, Section Managers, Department Manager, and Division Manager. Division Managers then report to Directors. However, hierarchically, these are divided into different levels, like, Technicians are divided in 7 levels (L-1 to L-7), Supervisors in 3 levels (L-8 to L-10), Executives and Managers in 4 levels (L-11 to L-14). Above this the Levels are designated as IDPM (Incharge Department Manager), DPM (Department Manager), DDVM (Deputy Division Manager), and DVM (Division Manager). The Section Manager, Department Manager and Division Manager are all Functional posts, which means anybody from levels L-11 to L-14 can be a Section Manager, an IDPM or a DPM can head a Department, and an DDVM or DVM can head a Division. Increasing importance of Boundary Spanning Units: With the increase in competition MUL has realized the importance of boundary spanning units. It requires its employees to pay frequent visits to showrooms of other car manufacturers to get information as to how they deal with their customers and what are the services offered by them. Once Puneet, our group member was asked to pay visit to a Hyundai showroom. He talked to the sales representative there and elicited as much information as he could. When Puneet was asked his telephone number he gave a fake number by changing the first and the last digit. Puneet was surprised when he received a call from the sales representative after two days (the person must have really tried different numbers). When asked about his decision,  Puneet told him that he has already bought a Maruti Zen. The sales representative congratulated Puneet for the new car and at the same time he asked what led Puneet to prefer Zen to Santro. During the entire conversation the representative was polite and enthusiastic. The amount of determination and dedication shown by this person was missing on part of the sales force of MUL and this was the feedback given by Puneet to his top-level managers. The increasing importance of Boundary spanning units can also be seen in the importance of department like Marketing and service. The head of Marketing and sales department reports directly to the MD whereas other departments like Finance and Production have to go through Joint Managing Directors. Horizontal Information Linkages 1.Information Systems Various Information Systems play a significant role in providing Horizontal Information Linkages. These Information Systems are well integrated and provide most of the information required by different departments. Most of these Information Systems were developed over time by the IT Department of Maruti. These Systems have evolved over time according to the changing information needs. The largest of such Information Systems is Production Management System, which provides the production related information to all the concerned departments. Some of the others are: Finance and payroll system, Marketing & sales systems, Spares Systems, Extranet with Dealers, Data warehousing and various MIS systems, Supply Chain Integration Initiatives (Extranets), Knowledge Management Portal, Vehicle tracking system etc. Apart from these Email, messaging and workflow systems also play an important role. 2.Direct Contact In some of the Departments, one person is designated as ?Coordinator? for different activities, which have a liaison role with other departments. An  example is the ?Quality Coordinator? in the Production Shop, who is a ?single window? for communication related to quality related issues. 3.Task Force In some specific short term tasks, various ?Cross Functional Teams? are formed taking people from all related departments to achieve the specific targets. Mostly they are used for Quality Improvement, Problem Solving, Cost Reduction, New product Development, New Product Trials related issues. Structural Dimensions 1.Formalization The automobile industry is a process driven industry. In Maruti also, the formalization is very high, all the operation procedures, standards, methods, instructions are written down formally. Apart from the ?Company-wide Procedures?, all Departments have their ?Department Procedures?. These Department Procedures define the scope of work for the department as well as the roles and responsibilities and work flows. These procedures are approved by the Division heads, and are available to all concerned (mostly in the form of electronic copy), and also available for other departments for reference. In production shops, the standard operating procedures are documented, and displayed on the work stations. They are called ?Maruti Operations Standards? or MOS. Similarly Maruti Engineering Standards (MES), Maruti Inspection Standards for Parts (MIS-P), Maruti Inspection Standards for Testing (MIS-T) etc are also available. Changes in all these documents are recorded for the purpose of back-tracking purpose. 2.Specialization The functional structure and further division of labor makes high degree of specialization in Maruti. 3.Hierarchy The span of control becomes a very interesting dimension in Maruti because most of the posts are functional in nature. If we look at the Section Manager in some department, then there might be 4-8 people of different levels (L-1 to L-13) directly reporting to him without any level-wise hierarchy amongst themselves. Therefore, in some cases, people working at as high level as L-13 do not have a direct sub-ordinate to them. The span of control is generally in the order of 3~6 at the top management level, 4~8 at the middle management level, and 0-5 at lower management levels (other than production). In production departments, the span of control at lower management level goes up to 40~50, as those many workers and technicians directly report to a line supervisor/ shift in-charge. 4.Centralization The Centralization is very low in Maruti, as the decision making authority is quite de-centralized and distributed across all levels. 5.Professionalism Maruti can be rated high on the Professionalism dimension, as most of the jobs require technical skills, and in some specific areas like Design and R&D, special training at Suzuki is also required. This is also evident from the fact that around 1900 employees of Maruti have been trained at facilities of Suzuki so far, and in the total work force, Maruti has around 80+ MBAs, 600+ Graduate Engineers, 200+ Diploma Engineers, and all the workers and technicians require minimum qualification of ITI. Use of Project based Teams In view of increasing competition in the automotive sector Maruti has tried  to use a project based structure to tackle specific problems effectively. Around two years back in a meeting of middle and senior level executives it was decided to form teams which would focus on specific goals. Around thirty teams comprising or 8 ? 10 members were formed. These teams had specific mandates in terms of cost reduction, new product development and were given resources and authority in order to implement their projects. For example, one team worked on value analysis and value engineering for specific components for cost reduction. Another team worked on improving the JD Power ratings that Maruti secured for IQS (Initial Quality Service). These teams were working on a high priority and all departments were expected to co-operate. Also they reported to the JDM directly and this helped them to sort out any problems they encountered. The best performing teams were awarded handsomely. Culture Corporate culture of a company reflects the kind of relationships its employees have with each other and the kind of bonding they feel with the company?s ideal and values. It also reflects the kind of strategy a company follows. Maruti which initially started as a PSU even though in collaboration with an MNC like Suzuki had a bureaucratic culture. A near monopolistic hold on the market made for a free-wheeling work force unconcerned with competition and innovation. But ever since liberalization and privatization the culture of Maruti has undergone a sea change. A small example will suffice: The day of a Maruti Employee started with signing the attendance register and coming late by half an hour or an hour was not uncommon but now with electronic swipe card based attendance a one minute delay can cost you a day?s salary. Earlier many workers used to come and sign the attendance register and then sub-contract their work to a temporary labor at the rate of around Rs.50 per day as compared to amounts around Rs10000 per month paid to them. With assured employment there was little incentive to contribute towards the well-being of the company. Even MUL employees who used to have a training stint in Japan used to feel frustrated and alienated by the work culture in  MUL after finishing their training. A reflection of this culture was the worker strike which crippled Maruti in 2001. After recovering from the strike Maruti had a perceptible change in culture. A VRS scheme introduced soon afterwards increased the sense of insecurity amongst employees, but it was all for a good cause. A hiked component of variable pay further brought company and employee interests in sync. An interesting ritual of starting the day with a two minute exercise on Japanese music was introduced. Also they have a common uniform and common canteen since the very beginning. So you can really walk into the company canteen and eat with the MD Jagdish Khattar. Now MUL has more of a mission culture with a clear mandate to maintain its market share and act as a small car sourcing hub for Suzuki. A look at company?s vision statement makes an interesting study. The company?s vision is to be the leader in the Indian automobile industry, creating customer delight and shareholders wealth, a pride of India. After its acquisition by a Japanese company does its vision of being the pride of India? Whosoever said that globalization is not full of ethical dilemmas! Comparing the culture of Maruti to other companies in India it is most similar to Hyundai and Daewoo in India, companies which have East Asian origins. Lot of stress is laid on team work and treating the company as an extension of one?s family. Innovation is also encouraged an example being the constant innovations in terms of process improvements using quality circles in Maruti. Of late an overtime culture has also slowly made its way into Maruti with the promotions linked to 180 ° feedback and staying late being used as a tool to signal your dedication and hard work. At this point it will be interesting to compare and contrast the culture and practices at Maruti and its Japanese parent Suzuki Motor Corporation of Japan. Organizational Structure and Work Culture at SMC, Japan A brief description of the Organizational Structure of Suzuki Motor Corporation Japan is given in the form of a block diagram below. SMC is headed by a chairman. The company consists of 8 divisions. These are further divided into subdivisions and departments. Organizational Structure of SMC, Japan is hsown in the appendix. Differences between Work Culture at Suzuki Motor Corporation Ltd. and Maruti Udyog Ltd. We interviewed A.B.Sinha, who is Deputy Manager (Engineering) at MUL and has been training for the last two years at Suzuki, Japan. During the course of this interview we discovered several interesting differences in the work culture between MUL and SMC. ?Employment at SMC tends to be a lifelong commitment. This means that neither the company lays off its workers nor the employee leaves the company for employment elsewhere. Hence any new employee joining the company is an important occasion and is celebrated in a series of ceremonial parties. ?The company trusts its employees to a greater extent and the employees in turn respond by being totally devoted to the company. There is no system of monitoring attendance through I cards and no system of punishments. The employees do not use the official telephone for personal calls. Also, there is less conflict and more team spirit. All assignments are given to teams. If one employee is not able to work then the others in his team try to help him. ?There is a strict hierarchy within the organization and the promotions are based on seniority. A Shinjun (entry level) takes 8 years to become a Kakaricho (asst. manager) and 8-10 years after that to become a Kacho (Manager). There is very little rotation between departments. ?There is a higher degree of precision in the planning. Jobs are allocated on an hourly basis. Meetings are short and focused. All employees record their movements on a board so that they can be easily tracked. ?Official timings are from 8:45 AM to 5:30 PM. However, most employees work from 8:45 to 7:00 PM on Wednesdays and from 8:45 AM to 10:00 PM on other days. The number of working days in a year is only 240. Power and Politics In MUL the control and power is mostly in the hands of management. During the workers strike in 2000 the management refused to agree to the workers demands. The officers ran the plant by supervising the operations of the plant and hiring contractual labour. This made it difficult for workers to sustain the strike. They had to call off the strike and were in fact forced them to agree to some changes laid down by the management. The power of Japanese has always been there in an implicit manner. The Japanese have acted as conflict resolvers whenever there have been any conflicts within or between departments. Many times the departments play politics wit other departments by trying to use the referent power available due to closeness with Japanese management. With the increase in stake of Suzuki Motor Corp. the legitimate power of the Japanese management has further increased. Strategic Profile A strategy is a plan for interacting with the competitive environment to achieve organizational goals. Organizations have goals that define where it wants to go and strategies define how it will get there. Strategy is usually one or more competitive actions. It involves choosing whether the organization will perform different activities than its competitors or will execute similar activities more efficiently than its competitors do. The strategic profile of Maruti can be described using the following models: 1.Porter?s competitive strategies: MUL introduced ‘Maruti 800’ in 1983 providing a complete facelift to the Indian car industry. The car was launched as a â€Å"People?s car† with a price tag of Rs40, 000. This changed the  industry’s profile dramatically. Maruti 800 was well accepted by middle-income families in the country and its sales increased from 1,200 units in FY84 to more than 200,000 units in FY99. Since then, MUL specialized in low-cost leadership. However its focus was not limited to small cars. MUL extended its product range to include vans, multi-utility vehicles (MUVs) and mid-sized cars. Hence it has low-cost leadership with a broad focus according to the framework of porter?s competitive strategy. 2.Miles & Snow?s strategy typology: This framework is based on the idea that managers seek to formulate strategies that will be congruent with the external environment. Organizations strive for a fit among internal organization characteristics, strategy and the external environment. This framework describes four strategies ? the prospector, the defender, the analyzer and the reactor. Maruti has always maintained stable products with minor innovations aimed improving the utility of products. In 1983, it saw opportunities and innovated by launching Maruti 800. It introduced cars in other segments like mid-car and multi-utility segments. Since then, it maintained stable business for all its brands. Therefore Maruti can be called ?analyzer?, which is a combination of prospector and defender. Inter Organizational Relationships Inter organizational relationships are the relatively enduring resource transactions, flows and linkages that occur among two or more organizations. In today?s business environment it is extremely difficult for a firm to do business on its own. Inter organizational relationships play a major part in the success of a firm. Maruti and Government of India The Government of India has been a shareholder in Maruti Udyog Ltd. from the beginning. Till a few years ago the Government had a majority stake in Maruti which was reduced recently. At present its share in Maruti is 18.28%. The relationship between Maruti and government has always involved a third player, the Suzuki Motor Corp. Government has never been involved in day to day working of Maruti. But it had been involved in the strategic decisions in the past. For example introducing new models of cars required the prior approval of Project Approval Board which is under the Ministry of Industry. In 1998 the Government signed a contract with SMC under which the appointment of Chairmen and Managing Directors would be made only after mutual consultation. This was a result of a bitter quarrel between Government and SMC regarding management succession. InterOrganizational Relationships of Maruti With a decrease in shareholding the direct involvement of government in Maruti has reduced. But there are many other ways in which the Government decisions affect Maruti. Any changes in the Pollution Emission norms made by the Government have a direct impact on Maruti. Similarly other policies of the government may have a direct or indirect impact on Maruti. Maruti and Other Auto Makers For a firm like Maruti the role of inter organizational relationships is extremely important. Fro the time of its inception Suzuki Motor Corporation (SMC) has been involved in the production part of the organization with all the designs being provided by SMC. SMC has recently become the parent company of Maruti with a 51% stake in Maruti. This has enabled Maruti to have even stronger ties with SMC. Also many Japanese managers are a part of Maruti?s Management team. These kinds of relationships help companies to tide over crises that may occur from time to time. To quote a recent example, Maruti Udyog Ltd has been under pressure to meet the high demand for diesel vehicles, particularly Zen and Esteem in India. To meet this demand Maruti has asked the parent company Suzuki Motor Corporation to find an immediate solution for supply of diesel engines. Following this, the Japanese company is  exploring the twin strategy of in-house production and procuring from other manufacturers like Fiat, Opel and Volkswagen. The above example illustrates how relationships can be built like a chain from one organization to another and so on. The companies which earlier used to adopt an Adversarial relationship have started developing Corroborative networks in order to survive in today?s business environment.

Tuesday, July 30, 2019

Cause and Effect in Economics

Organizing An Essay Often student writers are taught short-term solutions to the problem of organizing an essay. The most common short-term essay is the â€Å"five-paragraph essay† format. The five-paragraph essay uses the following organization: 1. Introduction–Background and thesis 2. First Body Paragraph–The first reason why the thesis is true 3. Second Body Paragraph–The second reason why the thesis is true 4. Third Body Paragraph–The third reason why the thesis is true 5. Conclusion–Recap of essayIt is important to understand that the five-paragraph essay is not necessarily bad. However, most student writers are led to believe or falsely believe that all essays must follow the five-paragraph essay format. Just a little thought makes clear that format is very limiting and limited and does not provide an adequate organization for many types of writing assignments. That is why I have crossed-out the description of the five-paragraph essay, so that you won't make the mistake of thinking that it is the best way to organize your essays.Instead, student writers should see that the form of an essay (its organization) needs to match the purpose of the essay. To begin with, we should look at one of the most common tasks student writers are asked to perform and the one of the organizational strategies effective for this task. Explaining Cause and Effect Often writers are asked to explain how certain conditions or events are related to the occurrence of other conditions or events. When a writer argues that â€Å"one thing leads to another,† he or she is making a cause-and-effect argument.For example, in an Economics class, students might be asked to explain the impact of increasing oil prices on the nation’s economy. Inherent in the question is the assumption that increasing oil prices is a cause, which produces specific effects in the rest of the economy. So, higher oil prices produce higher gasoline prices rais ing the cost of shipping goods. Higher oil prices produce higher jet fuel costs raising the cost of travel, and so on. Higher oil prices† is the cause, and increased shipping costs and travel expenses are among the effects. Writing tasks involving cause and effect analysis usually take one of two forms: explaining how a known cause produces specific effects; explaining how specific effects are produced by a previously unknown cause (which the writer has discovered). The second type of analysis is commonly referred to as root-cause analysis. The first type of analysis is what the technology and privacy topic requires.To argue that certain conditions will lead to other conditions (that the loss of privacy will lead to something else), first the writer needs to define clearly what those conditions are, and then the writer needs to make clear how those conditions lead to other conditions. Finally, the writer needs to explain what this cause-and-effect relationship means. This type of essay then has five parts (not paragraphs! ), with each part corresponding to a specific task the writer needs to perform, and each part consisting of one or more paragraphs.Essay Part| Scope| Purpose (not all necessary for every essay)| Introduction| General| * Background for the topic * Setting out the issues * Focusing the argument—the purpose of the essay| Description of the â€Å"Cause†| Begins general; becomes increasingly specific| * What the specific conditions are * Specific illustrations of these conditions * How these specific illustrations are representative of (can stand in for) other situations In this first part of the analysis, the writer needs to provide enough detail for the reader so the reader can understand the present situation.In addition, the writer needs to focus the description of the situation in such a way as to prepare for the â€Å"effect† that the writer is arguing for. For example, if the writer wants to argue that the loss of privacy has led to (or will lead to) a loss of individual freedom, then the description of how technology affects our privacy should focus on technologies that affect an individual’s freedom to act. Description of the â€Å"Effect†| Begins general; becomes increasingly specific| * What the specific effect is (or effects are) * How we get from the specific conditions to the specific effects * Specific illustrations of these effects * How these specific illustrations are representative of (can stand in for) othersIn this second part of the analysis, the writer needs to walk the reader through the logical steps the writer has used to move from cause to effect. For example, if the writer rgues that loss of privacy leads to loss of individual freedom, the writer needs to explain carefully how privacy and freedom are linked. So perhaps the writer might claim that privacy allows an individual to be free from the observation of others. With our privacy becoming increasingly l imited by surveillance, we are no longer free from the observation of others. If we believe that we are always being watched, we will probably change our behavior and be less willing to take chances or act independently.If we feel we cannot act independently then we are no longer free. | Explanation of the meaning of the cause-and-effect relationship| More General| * Why this analysis is important * How we might act upon the ideas the writer has presentedIn this third part of the analysis, the writer argues for the importance of the argument’s findings, often by putting in perspective the short-term or long-term consequences of the â€Å"effect. † In addition, in this part the writer usually makes some sort of recommendation (what we should do).So if the writer is arguing that loss of privacy leads to loss of freedom, in this part the writer might speculate one what might happen if this trend towards further loss of privacy continues. In addition, the writer might desc ribe some of the specific actions we can take to safeguard our existing privacy, or how legislation might provide such safeguards. | Conclusion| General| * Summing up * How our understanding of the larger issue might be changed by the writer's analysis * Appeal to the reader—how this situation affects us|

Monday, July 29, 2019

Cadbury Case Study

Students need to write a formal business report with a length of 2000 words using 12 pt fonts and 1. 5 spacing. The report must be handed in Week 7 (refer to the due date stated above). Please do not only focus on the article and the texts in getting the answers. Students are advised to refer to at least four (4) academic journals, with additions of materials from newspapers, magazines and Internet websites in analyzing and interpreting the case study questions. They need to acknowledge any borrowed citations or any information under reference lists by using Harvard Referencing System (Please refer to Communication Skills Handbook). Your report must be submitted to Turnitin and cleared. The allowable percentage of match is 25%. Upon uploading, please exclude the table of content, reference and bibliography lists. Do not forget to  attach together the first page of the Turnitin digital receipt on top of the hardcopy of your assignment. PLEASE DO NOT SHARE YOUR ANSWERS AND REFERENCES WITH YOUR FRIENDS. ASSIGNMENTS WITH HIGH PERCENTAGE OF MATCH (BASED ON TURNITIN REPORT) WILL BE PENALIZED! Sample of a Business Report (with word limits as an approximate guide for each section) Declaration Form† Cover Page (can be downloaded from ELearn) Turnitin digital receipt (first page) Cover Page †¢ Report Title: Individual Case Study – â€Å"Chocolate consumers feel guilty for the wrong reasons† †¢ Prepared for: Name of Lecturer Tutor Victoria University †¢ Prepared/Written by:Student Name VU ID No. †¢ Date of Submission: †¢ Tutorial Group: Executive Summary †¢ Inclusive of the:Introduction of the report Content of the report Conclusion and recommendations of the report †¢ Should be written only after analysis is completed. †¢ Do not repeat by using the same sentences and words as the ones used in the report. †¢ Must spell out and explain the summary instead of just â€Å"out-lining† it. Should not be exceeding one page length and paragraphing is encouraged. †¢ Guide – Approximate word count = 300 – 400 Table of Contents †¢ Titles and subtitles †¢ Page numbers †¢ Appendices (if attached) †¢ Must be typed and not handwritten 1. 0 Introduction (Must include thes e four main components) †¢ Purpose of writing the report †¢ Short summary of the case study †¢ Relevant marketing theory definition and explanation (Briefly) †¢ Guide – Approximate word count =300 – 400 (Make use of paragraphs) 2. 0 Problems/issues Identification 3. 0 Analysis †¢ No Assumptions and No own opinions! Only proven facts will be accepted. Every statement made must be referenced and listed under bibliography page and reference list. †¢ Do not use â€Å"I†, â€Å"We† when writing reports. Do not personalize the report but instead use third party language. †¢ Guide – Approximate word count =500 – 600 4. 0 Recommendations/Choices of solutions †¢ List the courses of action, which, the writer, think, is the most appropriate to the firm †¢ Be specific and not general in giving suggestions. †¢ Must be related to the facts mentioned in the case study article. †¢ Guide – Approximate word count =400 . 0 Conclusion †¢ Brief presentation of the major findings that have been discovered within the content of the report. (Do not repeat the things you have mentioned in the content because a summary IS NOT a conclusion! ) †¢ Guide – Approximate word count =200 List of References †¢ The reference list at the end of the report should be alphabetically ordered. †¢ You are required to refer to at least 4 academic journal articles and also to some numbers of texts, magazine/newspaper articles and websites. (Please refer to the Communication Skills Handbook on how to write referencing) IMPORTANT NOTE! YOU CAN ONLY USE THE ACADEMIC JOURNALS, WHICH CAN BE OBTAINED FROM DATABASES LIKE EBSCOHOST, EMERALD AND ETC. PLEASE REFER TO THE REFERENCE LIBRARIAN FOR FURTHER DETAILS. YOU CANNOT SEARCH FOR THESE MATERIALS USING WIKIPEDIA, GOOGLE OR YAHOO SEARCH. Appendices (optional) †¢ Should be kept at minimum †¢ If it is so detailed and long, put it into the content of report †¢ Give each appendix a number and a title and enter it into the Table of Contents †¢ Do not put in any of the journal articles that you have used for your report Note: 1. Students are to write using formal, business-like tone for this report. This means there should be no usage of â€Å"I†, â€Å"We†, and â€Å"You† in this report. 2. They are also encouraged to write clear and concise expression of English language. 3. There should be a logical flow of sequence. 4. The report should also be free from excessive spelling and grammatical errors. Hence, before submission, proofreading must be done. 5. Please also write the word count at the end of the report (after the conclusion section). INTRODUCTION TO MARKETING (BHO 1171) Individual Case Study (15%) Marking Sheet Semester 2, 2012 CRITERION |Very Good |Good |Satisfactory (met min. |Inadequate |Not addressed / Weak |Mark | | | | |requirements) | | | | |Introduction and |The issue/problem chosen is |The issue/problem chosen is |The issue/problem chosen is |The issue/problem chosen has |The ssue/problem is not |/2 | |problem/issue identification |appropriate and is clearly stated in| appropriate with elaboration |appropriate |limited relevance |identified | | |(2%) |the assignment with justification | | | | | | |Problem analysis and | |Can analyse a range of |Can evaluate the reliability of |Can analyse a limited range of |Fails to analyse information. /5 | |justification (5%) |Can critically review evidence and |information, select appropriate|information using defined |information. Limited only |Fails to evaluate or use | | | |analyse situations using a wide |techniques of evaluation. |techniques. Has given a factual |partially accurate evaluation of |techniques of evaluation, or | | | |range of techniques appropriate to |Appropriate issue/problem is |/or conceptual knowledge base |information using defined |evaluations are totally invalid | | | |the topic. Thorough explanation of |explained and analysed | |techniques | | | | |the chosen issue/problem and is well| | | | | | | |analysed | | | | | | |Formulation of alternatives |Recommendations with reliability, |Clearly explained |Relevant recommendations made |Vague recommendations, limited |No recommendations or are |/3 | |or possible solutions and |validity significance |recommendations which relate | |solutions |obscured by poor mechanics | | |recommendations (3%) | |closely to the case | | | | | | |Fluent writing style appropriate to |Language fluent. Grammar |Language mainly fluent. Grammar |Meaning apparent, but language |Meaning unclear /or grammar |/2 | |English expression |document. Grammar spelling |spelling accurate |spelling mainly accurate |not always fluent. Grammar /or |/or spelling contain frequent | | |(sentence/paragraph |accurate | | |spelling contain errors |errors | | |construction, spelling, | | | | | | | |grammar and punctuation) (2%)| | | | | | | |Use of relevant references | |Demonstrates wide range of |Uses some appropriate literature |Uses only very limited |Fails to use relevant literature|/3 | |and referencing in written |Demonstrates wide range of reading |reading from a variety of |material in the assignment. |appropriate literature material |material in the assignment. | | |report (3%) |including from academic peer |credible sources. Referencing |Referencing is mainly accurate. |in the assignment. Some attempt |Referencing is absent/ | | | |reviewed journals in the appropriate|is mainly accurate | |at referencing. unsystematic | | | |area. Referencing is consistently | | | | | | | |accurate both within at end of | | | | | | | |document | | | | | | ———————– TOTAL: /15

Sunday, July 28, 2019

The influence of the 2008 Olympics to China's sports tourism industry Essay

The influence of the 2008 Olympics to China's sports tourism industry - Essay Example sports facilities, an Olympic Park was built by the country with collaboration of foreign architects that will keep on contributing to local public for coming years. In addition, in order to host the sporting events in an efficient manner, more than thirty stadiums were constructed in Beijing alone, along with tens of Olympic venues in other Chinese cities. Beijing was reborn in a cultural and historical manner, as more than twenty historical sites of Beijing city were renovated. Another major sector that benefited from 2008 Beijing Olympic Games is tourism industry of China that influenced rapidly from this international multi-sport event. According to some statistics, more than 650,000 tourists visited the country from different countries before, during, as well as, after the Olympic Games until the year 2008. It is observed that this mega sporting-event has been able to transform the Beijing city into a high-tech and environmental-friendly city, and allowed China to prove itself a s one of the global powers of the globe. Since antiquity, sport has always been a significant and thrilling event that has played a vital role in the creation and development of sporting industry around the globe. History of Olympics goes back to 776 BC when ancient Greeks used to organize different athletic competitions in various cities of Ancient Greece. In present era, both summer and winter games are now organized under the banner of an international sport event that is referred as the Olympic Games. It is observed that Olympic is not only responsible for the development of sporting industry; however, it plays a pivotal role in the development and advancement of different sectors of the hosting countries. In order to understand the influence of Olympics on its hosting country, this paper will focus on the 2008 Olympic that was held in Beijing, China from August 08, 2008 to August 24, 2008. Its different effects will be discussed and analyzed with relation to the study of

Literature review Essay Example | Topics and Well Written Essays - 1250 words - 2

Literature review - Essay Example mprove their health and means are devised for them to have less probability of converting into a diabetic patient, the metabolic and cardiovascular abnormalities which are not that severe in nature are hard to identify in fasting plasma glucose FPG and therefore are not well understood. This will help analyze the procedure that needs to be required and the patients that need to take care in order to prevent from being a diabetic patient. It has been identified that obesity is one of the major reasons for people to have diabetes in their early or late stages of life. Obesity and overweight problems are one of the major reasons why people take up fatal diseases. This high rise in obesity is due to the consumption of diets that have extremely high amounts of calories which leads to nothing but obesity and health issues. It was examined that whether dietary energy density was connected with obesity and its related problems including insulin resistance and the metabolic syndrome. A study was conducted on diet and energy with n = 9,688. The dietary energy density was calculated on the basis of foods only, no other factor was included. There was used a series of multivariate linear regression models to decide the sovereign connection between dietary energy density, obesity measures (BMI [in kilograms per meters squared] and waist circumference [in centimeters]), glycemia, or insulinemia. There was used Poisson regression model to determine the independent involvement between dietary energy density and the metabolic syndrome as explained by the National Cholesterol and Education Program This study has basically helped in understanding the connection between obesity and the diabetes that people have in young age. It has highly helped in identifying the reasons and the connection between the two factors of fatality which are highly dangerous for life. The article of ‘Coping, Affect, and the Metabolic Syndrome in Older Men: How Does Coping Get Under the Skin?’ by

Saturday, July 27, 2019

Money laundering in HongKong Essay Example | Topics and Well Written Essays - 1000 words

Money laundering in HongKong - Essay Example Arrangement is the store of funds in financial organizations or the transformation of money into a negotiable tool. Layering includes the wire exchange of funds through a progression of accounts through the monetary framework in attempt to conceal the genuine sources of the fund. Integration is the step to mix legitimate acquired criminal proceeds into a legitimate world. Legally, money laundering refers only to the proceeds of specific crimes, the list of which varies across countries but which has gradually been extended in most parts of the world to all crimes capable of being sentenced to a year or more imprisonment (Levi 533) Since the end of the cold world war, much attention and resource of western countries have shifted to protect domestic security by attacking drug connected and organized crimes. Targeting criminal finance was regarded as an innovative initiative and strategy to achieve better anti-crime effects. Uncovering, tracing, freezing and confiscating criminal proceeds have been focused, which require the criminal justice system to criminalize and combat criminals managing their finance process, which is known as money laundering. The first time that the emergence of money laundering addressed was in the U.S in the Bank Secrecy Act of 1970, which demanded that insured depository institutions maintain records and report transactions. The aim was to prevent banks from being used to hide money derived from criminal activity and tax evasion. A few days after the events of 2001 September 11, a war against terrorist has been in effect on different fronts including a direct ambush on money launderin g. In his speech of 13 days after the attack, President Bush indicated his determination to prosecute money launderers, especially those connected to terrorist funds and those who do not report their suspicions of laundering to the police. A clear message was sent to banks and different monetary establishments that

Friday, July 26, 2019

Celia Cruz Article Example | Topics and Well Written Essays - 500 words

Celia Cruz - Article Example During this time, Celia became fond of the religious Yoruba music, studying the words and even creating some of her own recordings in the same style. As a teenager, Celia aunt helped to encourage Celia’s love of music, taking her to cabarets to sing, but Celia’s father had other plans. He wanted his daughter to remain in school and study to become a teacher; one of Celia’s teachers, however, further encouraged Celia’s musical talent, telling her that she could make a greatly salary as a musician than a teacher makes in a month. Prior to Celia’s career as her fans know it, Celia was singing in Havana’s radio station broadcast, which featured numerous contests. Celia won the majority of the contests, receiving cakes as prizes and offers to participate in future contests. Though she made many recordings for radio stations, Celia’s first major recordings were made in Venezuela in 1948. It was in 1950, when Celia was thirty-four, when she m ade the greatest breakthrough in a career. After the lead singer of the famous Cuban orchestra, the Sonora Mantancera, left the group, Celia was offered the permanent position.

Thursday, July 25, 2019

SOCIALIZATION ASSIGNMENT Example | Topics and Well Written Essays - 250 words

SOCIALIZATION - Assignment Example It plays a significant role in upholding women’s rights and freedom such as women’s sufferings (Schmidt, Shelley and Bardes 9). Furthermore, my parents also believe in the leftists political arguments. The left political ideology has a broad social and cultural influence, which considerably contributed to my political stance. The left principles subscribe to freedom of speech that greatly endorses dissemination of extensive information through the media. Furthermore, it plays an important role in attaining societal equality. It aims at establishing an ideal society without disparities on social classes. The left ideology intents include the relocation of resources through a welfare State. Primarily, this belief engages in communal unity, respect, co-existence as well as collective functioning. Currently, my opinions as a leftist have greatly changed over time. This is attributed to the influence of socialization agents such as peer groups, media, family, religious institutions and schools. Religious institutions have altered my perceptions in support of left beliefs by condemning some of leftists’ policies, such as legalizing abortion, as being evil and against humanity. The right-wing politics are presented as ideologies that promote right to private ownership by the media. Although there are arguments for right ideologies, I declined to support them following claims by activist that right systems allege to proliferate community advancement while they are tainted with the intention of enriching a few. From these claims, I am of the opinion that integration of these two ideologies would be most

Wednesday, July 24, 2019

Security Report Essay Example | Topics and Well Written Essays - 1500 words

Security Report - Essay Example However, there are many cases where malware is found in genuine software like company software; and the malware can be used maliciously in gathering marketing data. Software like firewalls, antivirus and antimalware are installed in computers to prevent malware attacks. The school administrators and teachers, on detecting malware attacks on school computers, should take steps to adopt the damage and adopt ways of minimizing the malware attacks in future. Assessing the damage involves three steps; preparation, investigation and assessment. In preparation stage; the administrators should avoid using the browser of affected computers; this is because malware usually spreads through browser vulnerabilities and opening infected web page can damage the computer further. The investigation stage involves identification of the malware type; this can easily be done through the study of malware categories in the server configuration and SQL injection (Cashell & Webel, 2004). In assessment stage the administrators should consider the damage done, for example; data theft of computer files corruption. The school administrators should inform members of the public on the malware attacks cases; through the appropriate communication or media channels. The public should also be informed of the type and magnitude of malware attack. Malware attack on school computers can be motivated by financial reasons, data theft or the innovative nature of students. The public must be told of the appropriate measures put in place to investigate the malware damage; and their trust can be achieved through explaining the measure adapted to prevent further attacks in future. There are software programs which have been made for the main purpose of combating malware; the school administrators should ensure that this antimalware software is installed in all official computers. Other preventing measures involve; backup measures and recovery measures. Antimalware

Tuesday, July 23, 2019

Intersex People Essay Example | Topics and Well Written Essays - 2000 words

Intersex People - Essay Example We live in a two- sex world and it is considered normal to be either male or female. The tag of abnormality is also attached to those individuals whose sex or gender identity is ambiguous. This paper focuses on whether the ideas of normalcy along with the theory of Cartesian dualism shape the construction of intersex, intersex therapies and sex reassignment surger.y. The concluding section discusses how modern day intersex management is largely based on culturally perceived notions of normalcy. The need for an attitudinal shift with a view to accepting differences and historical understanding of intersex are discussed. The alliance between bodies (male or female) and gender identity (man or woman) is taken for granted in our society. However Milton Diamond estimates at nearly 1.7% of the population is both with genitals that are not clearly male or female. (Hird, 2003). While this is an extreme condition, variations in sexual and gender development are not unusual. Some of the major types of variation have been elaborated in Fig 1. This paper focuses on people with intersex condition. Intersex is a biological condition. The Australian Medical Association states that a person born with intersex conditions has "sex chromosomes, external genitalia or an internal reproductive system that is not exclusively either male or female." (Androgen Insensitivity Syndrome (AIS) Support Group website) On t... This paper focuses on people with intersex condition. Intersex is a biological condition. The Australian Medical Association states that a person born with intersex conditions has "sex chromosomes, external genitalia or an internal reproductive system that is not exclusively either male or female." (Androgen Insensitivity Syndrome (AIS) Support Group website) On the other hand there are transsexuals who are different from pople with intersex condition because they are biologically normal men and women. Transsexuals usually are people who feel they they are in the wrong body.The World Health Organisaton define transsexuals as people ," who have a desire to live and be accepted as a member of the opposite sex, usually accompanied by a sense of discomfort with, or inappropriateness of, one's anatomical sex, and a wish to have surgery and hormonal treatment to make one's body as congruent as possible with one's preferred sex." (Androgen Insensitivity Syndrome (AIS) Support Group website) Many of the problems faced by people with intersex condition and transsexuals are rather similar. Often both are subject to sex reassignment surgeries. How did Intersex become a medical Problem In the 19th Century intersex was not regarded as a medical problem. Dr. Jorge J. Daaboul, Director, Pediatric Endocrinology Children's Hospital of Oakland in his paper presented at the American Association for the History of Medicine, May 19, 2000, refers to Hermaphrodites and the Medical Invention of Sex by Alice Dreger. He says that this book highlights how intersexed individuals led normal undistinguished lives until the late 19th century. Psychologically healthy and well adjusted, the genital peculiarities of these people were accepted as the variations caused by nature.

Why ITT Tech students should not use this site Essay Example for Free

Why ITT Tech students should not use this site Essay If you are a student of ITT Tech and use this site I suggest that you read the plagiarism clause in your student handbooks. I am a adjunct professor at the school and use this site to catch my students teaching. By you using this site you are cheating yourself and risking failure / expulsion from the school. Any student who engages on or off the school’s premises in any of the following types of misconduct will be subject to discipline by the school, which may include, without limitation, the suspension and/or termination from one or more courses the student is taking or the student’s entire program of study at the school and the referral to the proper authorities. Any student who, prior to his or her enrollment at the school, has engaged in any of the following types of misconduct may be subject to discipline by the school, which may include, without limitation, the student’s suspension and/or termination from one or more courses the student is taking or the student’s entire program of study at the school. Section D: honesty, including, without limitation, provision of false information, alte ration or misuse of documents, plagiarism and other academic cheating, impersonation, misrepresentation or fraud.

Monday, July 22, 2019

Beowulf and Grendel Essay Example for Free

Beowulf and Grendel Essay The animation used for the movie, Beowulf was simply superb. I thought the characters were human but after a while, I noticed that they move quite differently so I learned that it was actually a motion captured film, like the ones used in Polar Express and Monster House. The effects were good, and the characters really looked like the actors who played them. It’s amazing what technology can do these days. As for the story, I think some scenes are really violent and brutal. Like the part when Grendel, the monster, tore the head of one of the soldiers and ate it, it was disgusting. Some parts were also rated PG. ut overall, I think the plot was good. The character of Beowulf was very brave and courageous. From the beginning of the story, we can already tell that he is a hero and that he practices the code of honor (whatever that is). He was willing to sacrifice himself to save his people and the kingdom. I think he is also wise as the king. He didn’t fight the soldier who was trying to kill him, instead, send him off saying â€Å"He has a story to tell†. But the protagonists also have some poor qualities. For one, he didn’t think of the consequences when he gave in to Grendel’s mother’s advances. He also lied to king Hrothgar and his people when he told them that he killed Grendel’s mother. He did all that just so that he could have wealth and the crown. I also didn’t like the fact that he took a mistress, when his wife was still there. I think Queen Wealtheow is a wise and beautiful queen, what more could he ask for? Also, I think Ursula, the concubine, didn’t really love Beowulf. She was just submitting herself to him because he is of course, the king. I think the historical accuracy was good, the costume and the traditions; they even had the right accents.

Sunday, July 21, 2019

An Acute Upper Respiratory Infection Health And Social Care Essay

An Acute Upper Respiratory Infection Health And Social Care Essay Health is an asset and is more valuable than wealth. But, mans triumph in controlling a single disease is always associated with the emergence of a new disease. Acute upper respiratory infection is the major cause of morbidity and mortality in children throughout the world, particularly in developing countries. In developing countries, a children under 5 years of age dies every 7 seconds due to acute respiratory infection. In both the developed and developing countries 20-30 episodes of ARI occurs during the first 5 years of life in a child. About 4 Â ½ million children die due to ARI which accounts for about 30% of all deaths in children (Behara D, 1995). Lahiri and Nadkarni (2001) say that ARI accounts for 20 25% of deaths among under five and 15-30% of total deaths. In a sample survey, pneumonia ranked first in all ages. In India, 10 -15 children per 10,000 die whereas in united states one child per 10,000 die of acute upper respiratory infection. Thus, 25% of the deaths are preventable through proper immunization. Acute upper respiratory infection is the leading cause of child mortality (30%) followed by diarrhea (20%) in India. One in every 100 children in India between the age group of 0 14 years suffers from AURI (ALL INDIA SURVEY 2002). In a general hospital acute upper respiratory infection accounts for 20 40% of outpatient and 12 35% of Inpatient attendance. The vast majority of acute upper respiratory infections are caused by viruses. Most children have 3 to 8 episodes of common cold in a year. Rhinovirus accounts for up to 60% of infections. Cough occurs in 60 to 80% of children with cold. A streptococcal infection accounts for approximately 15% of bacterial pharyngitis. Acute upper respiratory infections (ARI) are one among the important causes of death in all age groups especially in children below 1 year of age. It has been estimated that 2.2 million deaths are due to Acute upper respiratory infections (ARI) throughout the world. ARI accounts for 13 -20% mortality during first year of life and in child hood in India (Registrar generals published figures). It is estimated 630,000 deaths occurred due to acute upper respiratory infection annually among pre-school age group. The magnitude of ARI morbidity and its impact on health services can be measured by the proportion of outpatient attendance due to ARI. As high as 20 40% of children brought to outpatient department and 12 -35% of children admitted to hospital have ARI. There is a need to undertake periodic surveys in various parts of the country to determine the incidence of ARI associated morbidity and mortality in children in order to plan organize and evaluate the health services. The government of India in its policy document of health for all by 2000 A.D recommends the ARI control program me to reduce infant and pre-school child mortality. (Tambe MP, Shivaram.C, Chandrashekhar.Y. Acute upper respiratory infection in children a survey I the rural community, 1999). The symptoms of acute upper respiratory tract infection include rhinitis, pharngitis/ tonsillitis often referred to as a common cold and their complications sinusitis, ear infection, laryngitis and sometimes bronchitis. Symptoms of upper respiratory tract infection are cough, sore throat, runny nose, nasal congestion, headache, low grade fever, facial pressure and sneezing. Onset of the symptoms usually begins 1 3 days after the exposure to a microbial pathogen. The duration of illness lasts for 7 -10 days. (WIKipedia, the free encyclopedia 2000). Acute respiratory infections (ARIs) also includes pneumonia, influenza, and respiratory syncytial virus (RSV), causes 4.25 million deaths every year. ARIs accounts for third largest causes of mortality in the world and the top killer in low and middle-income countries. Acute upper respiratory infection causes at least 6 percentages of the worlds disability and death. These deaths occur mainly in the worlds poorest countries, where the drives of acute upper respiratory infection, includes malnutrition, pollution, overcrowding, and tobacco use. The death due to pneumonia is 215 times higher in low-income countries 3 million to 5 million people suffer from flu every year The most common source of respiratory illness in children is Respiratory Syncitial Virus. Acute upper respiratory infection affects people infected with HIV. The main cause for 20 percent to 40 percent of all hospitalizations in childhood is due to Acute Respiratory Infection. Pneumonia causes 20 percent of all pediatric deaths around the world -1.6 million in 2008, and, 732,000 children die from malaria and 200,000 from HIV/ AIDS every year. Respiratory Syncitial Virus kills at least 66,000 children every year. (Acute respiratory infections Atlas 2010). Researchers from the universita delgi reported that bacteria in the mouth offer probiotic potential against upper respiratory tract infections. There is only a minimal understanding of internal communication between human hosts and their microbes is available,it is of an idea that probiotics are live microorganism which promote health within their host. The benefits of probiotics are predominantly explored so far in the intestinal tract; but,few studies suggest probiotics also promote wellness in the stomach, vaginal tract, skin and mouth. The leading cause of visits to the pediatrician is due to upper respiratory infection in children between the ages of 5 and 12. The main cause for upper respiratory infection is Streptococcus pyogenes and the only treatment available at present is antibiotics, where it prescription rates are running up to 90 percent. Bacteria from the mouths of healthy volunteers were isolated and identified two potential probiotic bacterial strains named Streptococcus salivarius RS1 an ST3. The recently developed oral probiotic prototype and these two strains bound to human pharyngeal cells and responsibe for antagonizing of S. Pyogenes adhesion and growth. Additionally, all these strains were sensitive to antibiotics which are used routinely for treating upper respiratory tract infection. Only about 1 percent of development funding was spent on research on Acute Respiratory Infection in 2007, than the amount spent on HIV related research. Some of the low-cost strategies are available which can be implemented immediately whereas,others require longer term efforts. The strategies mentioned are: Effective distribution of nutritional supplements, vaccination programs, Dissemination of knowledge by public awareness campaigns, Tobacco use to be reduced. Identifying efficient ways to produce vaccines and the distribution need to be strengthened. (Acute respiratory infections Atlas 2010). The supportive therapy of sore throat is gargling with lukewarm saline solution, steam in inhalation, not forcing the child to eat and giving frequent small amount of warm liquid. Tulsi or the loly basil is one of the most common herbs used in cough related remedies. It maintains the health of the throat chest and lungs. In fact, it helps to protect the entire respiratory tract. NEED FOR THE STUDY Literature highlights are increasing incidence of ARI as a major health problem for under five children and health experts advocate alternative therapies like lukewarm saline solution, steam inhalation to treat ARI rather than medication alone. A survey conducted in the rural community regarding respiratory tract infections says that the delay in receiving medical care is considered to learn important reason for the high mortality related to acute respiratory infections in the developing countries. Far distance of the hospital was the main reason for not receding treatment followed by ignorance, family problems etc. Those reasons may force the parents to seek treatment from other alternate resources. The rural medical practitioners are often not institutionally qualified and hence are frequently not able to select and use appropriate antibiotics in adequate dosage for proper duration for the treatment of acute respiratory infections, making the outcome unfavorable in many children. Sensitive use of antibiotics can decrease the adverse effects of it and also the costs spent towards it. Decreased antibiotic usage benefits the patient by reducing the rise of drug resistant bacteria, which is now concerned as a problem in the world nowadays. Health authorities are encouraging physicians to reduce the prescription of antibiotic to treat common Upper Respiratory Infection due to above reasons. (National Center for health statistics 2008) Upper respiratory tract infections (URIs) accounts significant health burden among children.An average child suffers from six to eight attacks of colds each year, where, each attack lasts for seven to nine days. While children are frequently given drugs such as antihistamines, cough suppressants and decongestants, to reduce symptoms, there is no such effectiveness by these medications among children younger than 12 years. The drugs which prescribed for respiratory tract infections are antibiotics, all these antibiotics are not providing much protection against respiratory infections which in turn becomes a sign of future asthma. This again becomes difficulty to attribute antibiotic use in case of asthma. (Anita Kozyrskyj, PhD, University of Manitoba, Winnipeg, MB 2010). When young children affected with both respiratory and non respiratory infections, the antibiotic is the one which is being prescribed frequently. (Mark J.Rosen, MD, FCCP, President, American college of chest Physicians 2010).These physicians came with the conclusion that better decisions for treatment option for respiratory infection can be made only if physicians understand clearly the relationship between asthma and antibiotic use. Tulsi has an important role to play in treating the symptoms of respiratory tract diseases. It acts regularly on phlegm hence it works as a good expectorant giving relief from wet cough. It helps to fight the cause of allergy by which our respiratory tract gets inflamed and then resolves the causative agent. It is anti-inflammatory. It promotes optimum respiratory support. It is an excellent remedy for sore throat and fever. The investigator during her clinical exposure in the community observed that 50% of the under five population is suffering from acute upper respiratory infections. The investigator observed that mothers with under five (child affected with AURI) seeking medical treatment only in case when AURI becomes severe. Mothers in this community ignoring treatment when their children affected with mild AURI and also they are unaware about home remedy for treating the symptoms of AURI. The investigator also identified that reason for seeking treatment only in the severe AURI by the mothers with under five is due to far distance of the health care facilities and also due to poor transportation facilities. And even if mothers seek medical treatment, antibiotics are being prescribed and it is not advisable as per study conducted by (National centre for health statistics 2008). So, the investigator found it is useful to a conduct a research in this community to find the effectiveness to Tulsi on upper respiratory tract infection among under five with upper respiratory infection, where this herb is commonly available and is of no cost. STATEMENT OF THE STUDY A study to assess the effectiveness of steam inhalation with Tulsi leaves on signs and symptoms and behavioral responses of children aged 6 months to 2 years with acute upper respiratory infection at home in a rural community, Coimbatore. AIM OF THE STUDY The aim of the study was to assess whether there was a reduction in the signs and symptoms of acute upper respiratory infection and changes in behavioral responses of the children who received steam inhalation compared to children who did not receive steam inhalation. SPECIFIC OBJECTIVES To assess and compare the degree of acute upper respiratory infection in experimental and control group after intervention. To assess and compare the behavioral responses of children with acute upper respiratory infection in experimental and control group after intervention. To find out the mothers views about steam inhalation with Tulsi leaves. To find out the association between the degree of acute upper respiratory infection demographic variables (Age, sex, immunization status, education of mother, total income of the family). HYPOTHESIS H1 There will be a significant difference in the degree of acute upper respiratory infection between the experimental and control group after intervention. H2 there will be a significant difference in the behavioral responses between experimental and control group after intervention. OPERATIONAL DEFINITION Effectiveness Producing the desired or intended result which is the reduction of symptoms of mild and moderate acute upper respiratory infection and duration of the infection. Steam inhalation with Tulsi 1 liter of water is boiled in a wide mounted receptacle and Tulsi leaves are added to it. The steam coming out of it is breathed by the child while mother is sitting in front of the steam holding the child with head covered. Signs Changes which are observed by the researcher with naked eyes. Symptoms Changes that are noticed by the mother and reported on asking Behavioral responses The reaction of the child in terms of activities such as smiling, walking, running, eating and playing. Acute upper respiratory tract infection (AURI) It is inflammation of the upper respiratory tract involving nose, pharynx and tonsils and manifesting signs and symptoms like runny nose, sneezing, tearing eyes, itching of the nose, pink and shiny nasal mucosa, red and swollen throat, cough, fever and fatigue. Based on the signs and symptoms, AURI is classified as mild moderate and severe AURI. In mild AURI. The symptoms are runny nose, sneezing, tearing eyes, itching of the nose, pink and shiny nasal mucosa, and presence of crusts on the nose and fever. In moderate ARUI, the symptoms are red swollen throat, cough along with the symptoms of mild AURI. In severe AURI, the symptoms are inflamed and enlarged tonsils, pus within the fold of the tonsils, pain during swallowing and pain in the symptoms of mild and moderate AURI. ASSUMPTIONS Acute upper respiratory infections are very common among under five children in urban and rural community. Mothers follow certain home remedies like application of Vicks and Camphor over chest, over head and nose and administration of milk with turmeric and pepper and sugar. Caring children with respiratory infection home in the community is influenced by personal and socio-cultural factors. Children with acute upper respiratory infection mostly treated at home with home remedies which varies from one community to another DELIMITATION The study is delimited to children aged 6months to 2 years The study is delimited to children suffering from mild to moderate acute upper respiratory infections. SCOPE OF THE STUDY The degree of AURI, duration of infection and behavioral response are assessed in AURI children before and after intervention. If there is a significant reduction in the degree, duration and changes in the behavioral responses of experimental group of sample, then it is the clear indication effectiveness of steam inhalation with Tulsi leaves. Teaching steam inhalation is very simple and it can be practiced very easily. If the mothers are able to administer the steam inhalation with Tulsi for their infected children without any difficulties, and if this intervention is acceptable it is clearly indicate the utility value of Tulsi leaves for acute upper respiratory tract infection children. The findings will be beneficial to health practices to motivate mothers with AURI infected children and to promote health life. Conceptual framework A conceptual model can be defined as a set of concepts and those assumptions that integrate them into a meaningful configuration (Fewett, 1980). The development of a concept model is a fundamental process required before conducting actual research. The frame work influence each state of research process. The conceptual framework in nursing research can help to provide a clear concise idea of knowledge in the area. Conceptual framework for this study nursing process model based on Dorothy E.Johnsons Behavioral system theory (1980). According to Johnson, nursing views the individual as a set of interconnected or inter-dependent parts functioning as a integrated whole. Johnson identified seven subsystems. The subsystems are affiliation, aggressive, dependency, eliminative, ingestive, restorative, and sexual. The subsystems carry out special function for the system as a whole. Disturbance in any of the subsystem usually affects the other. The steps of the nursing process in incorporated with the Dorothy Johnsons Behavioral system model. Nursing process is a deliberate activity where the proactive of nursing is performed in a systematic order. Dorothy Johnsons presents a three step nursing process, the steps are entitled nursing diagnosis which parallel the assessment and diagnosis phase, the second step nursing goal equal to the implementation and third step is evaluation. This study focused on children and the dependency system which is one among the subsystems which result in approval, attention, recognition, and physical assistance. ASSESSMENT Assessment is the process of collecting data regarding each subsystem. In this study, the assessment was done in the dependency subsystem. Data on demographic profile (age, sex, immunization status, education of the mother, income of the family) was collected. The children were examined for signs and symptoms of acute upper respiratory infection and behavior responses of the children were collected by interviewing the childrens mother. DIAGNOSIS Through assessment from the subsystem problems are identified and diagnosis is made and it provides basis for nursing intervention. In this study the data collected through observation and interview using interview schedule and observation checklist was analyzed the diagnosis is made on acute upper respiratory infection and categorized into mild, moderate and no infection. NURSING GOALS (PLANNING) After diagnosis is made the goal is to maintain or restore the persons behavioral system balance and stability through planning interventions. In this study, the goal was to reduce the degree acute upper respiratory infection and to restore the high level of activity (behavioral responses). In this study the planning occurs when the children and a nurse identify activities and bring about dependency system equilibrium. INTERVENTION Nursing activity as an external regulatory force assists the equilibrium. Based on the diagnosis, nursing actions and intervention can be planned in terms of teaching, external control or providing responses needed by the client. In this study, the nursing activity was the administration of steam inhalation therapy with Tulsi leaves the children in the experimental group for a period of time brings about change in the degree of acute upper respiratory infection. EVALUATION Evaluation refers to checking the subsystems identified as problematic for balance and overall system stability. In this study, the investigator compared the degree of acute upper respiratory infection of the experimental group children with the control group by using criteria and evaluated the effectiveness of the intervention by observing the signs and symptoms of infection and the report given by mothers of the children. Figure 1 Highlights the conceptual framework on modified nursing process based on Dorothy Johnsons Behavioral system model.

Saturday, July 20, 2019

Psychology Essay examples -- science

Psychology Males and females have many different opinions in term of choosing their mates and long-term partners. But I strongly agree with Buss on the idea that women give more importance to kindness and generosity in term of choosing their long-term partner. Because I noticed that a man who is kind and generous will spend more time on her and then show love and take good care of the family. But one thing that I do not really agree with Buss is the idea of resource, I do believe that women give importance to resources but to me it is not just for their children but also most for themselves. Because I have the example of a two kids mom who divorce with her husband after he won three million dollar last summer. By divorcing, she did not care about the kids but the money. Also we have more and women who do not want to have kids and still choose their mates base on financial views. One more thing is that I noticed that women like to show off. For example they like to wear expensive clothes with brand name such as Kenneth Cole, they like diamonds and gold. Also women like to enjoy life especially by going to vacation in the Caribbean (Trinidad and Tobago). So women are more likely to refer on financial view in term of choosing their mates beca use they want to acquire that stuff. Men in the other hand do give too much importance to money because they think that they are the ones who have to provide for the family. The primary difference between Hetherington and Wallerstei...

Essay --

Sigrid Axelsson SP3A Philosophy 1 Philosophy of language; Essay Question # 4 This essay will specifically try to answer question number; 4) What is the meaning of ‘in the head’ (ideational)? How does Wittgenstein’s beetle box through experiment suggest otherwise? The meaning â€Å"in the head† is ideational and the Wittgenstein beetle box theory supports that everything is created in the head and is ideational, but not that everyone has the same concept of reality. Is the meaning â€Å"in the head† (ideational)? Ideational is when an idea pops up in one’s head and a light bulb is switched on within the person who has the ideational moment in the mind. Yes, â€Å"in the head† is referring to the ideational theories where a sentence or a word is, as an example â€Å"in the head† is referring to the metal image of the inside of the head that is created in the brain when the word or sentence of â€Å"in the head† is seen and heard by the human being. This is seen with Locke’s explanation, that when the word red is seen or heard, the brain portrays redness as the metal image within the brain, and th...

Friday, July 19, 2019

Self-Defeating Ideals in Arthur Miller’s Death of a Salesman and The Pr

Self-Defeating Ideals in Arthur Miller’s Death of a Salesman and The Price When people accept an ideal to live by it can be a glorious and noble thing unless they become so obsessed with the ideal that it becomes a yolk and they are unable to realize their dream. This is especially true for two characters in Arthur Miller's plays Death of a Salesman and The Price. In these two plays Miller portrays two lower-middle class men, Willie Loman and Victor Franz, respectively, who each live by an ideal that ultimately is self-defeating. Willie lived to pursue the American dream rather than living the American dream and Victor lived to serve and be decent rather than living a noble and decent life. They pursed their ideal rather than living it and thus they are unable to succeed. Willie Loman, in Death of a Salesman,, has lived his life in pursuit of the American dream. Traditionally the American dream meant opportunity and freedom for all, and Willie believed that. However, hard work could not earn him everything that he wanted or thought he deserved. Willy judged himself and those around him by their material accumulation, as is demanded by capitalism and the protestant work ethic. The ethic demands accumulation and work as signs of favor in the eyes of God. Thus in order to please God and himself he had to accumulate wealth and objects. The consumer oriented society in which Willy lives will not allow him to live the American Dream. Willy is fascinated by accumulating things. His desire for goods makes him want objects that he neither needed nor could afford. Willy thinks that he needs to buy his wife a new refrigerator and new stockings even though she is content with what they have. As he tries to live the America... ...- middle working class. Just as Willy does, Victor too, adopts a quest for himself however, he pursues that quest to the point that he loses sight of his original goal - to please others, and ends up hurting them. Both men have decent and noble intentions however, they both live to fulfill those intentions rather than living and fulfilling the intentions. As a result they both fail to accomplish what they had intended, hurt the ones they love, and themselves. Willy's obsession with acquiring wealth and being a salesman made it impossible for him to do so. Victor's insistence on helping others made it impossible for him to provide the life his wife wanted and deserved. Both men failed because they lived by impossible standards that they were never able to meet. Â  It was to late before they realized the harsh penalties for failure to meet impossible standards.

Thursday, July 18, 2019

AFrican American equality Essay

From the time our country was founded, many African Americans lived a life of hardship merely because the color of their skin. In many instances they were treated as animals, being sold and traded in shackles and chains. At the time of the signing of the Declaration of Independence when the country was founded, most African Americans worked as slaves. Working conditions for slaves were inhumane, who were often forced to work long hours in the sweltering summer heat. In 1865, the ratification of the 13th amendment made slavery illegal everywhere in the United States. However, this was not the end of inequality and segregation for African Americans. The racism in the south did not stop just because slavery ended. For decades after the end of slavery, laws such as the Jim Crow laws significantly limited African American’s rights and freedoms. In addition, share-cropping allowed servitude to continue only in a different form. Former slaves were now financially bound to their land. These laws significantly disheartened American Americans right and fight for equality – a battle that did not really get started until the civil rights era. In one of the greatest moments in American history when MLK gave his speech on the inequality of races. In one line he said â€Å"the negro lives on a lonely island of poverty in the midst of a vast ocean of prosperity†. This meant that even though there was a great economic boom the blacks were not sharing the wealth. Instead of blacks sharing the great wealth of this time they were left out of the boat by being ineligible force retain perks that the white man had been innate to. In an truly inspiring line of his speech MLK says â€Å"the negro community must not lead to distrust all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny†. This says that not all the white men are prejudice which would be just as stereotypical as anything else done against blacks at the time. This is truly encouraging saying that blacks have been persecuted for hundreds of years and some still find ways to show some remorse toward them. In one of the most famous lines of the speech MLK says â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed: â€Å"We hold these truths to be self-evident:that all men are created equal†. He means that he hopes one day that all men with see each other not on the basis of skin color but by the content of the character which is perfectly expressed in â€Å"I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. † Martin Luther king speech expresses the inequality blacks felt. The civil rights movement took time and many brave people. However even after all the protest and laws passed to help equal the races the blacks still do not have the same freedoms as whites. Most blacks live inner cities and are not treated with dignity that they deserve in humans. They are constantly unfairly prosecuted by law enforcements and are scapegoated by many people of the root of the problem. However there has been a major increase in freedoms they have gained over time. Since MLK speech they have gained equality and it should be so far in the future that they are looked at as complete equals.

Wednesday, July 17, 2019

Problem Review Set Capital Structure and Leverage Essay

Managerial finance Problem Review Set upper-case letter Structure and Leverage If a degenerate utilizes debt financing, an X% decline in hire before vex and task revenuees (EBIT) will result in a decline in requital per share that is larger than X. genuine b. False 2) Firm A has a higher degree of trading riskiness than Firm B. Firm A depose offset this by using little financial leverage. Therefore, the variability of both substantials expect EBITs could actually be identical. 3) It is possible that ii degradeds could have identical financial and run leverage, yet ave different degrees of risk as measured by the variability of EPS. ) Which of the next events is likely to encourage a fellowship to raise its target debt ratio, other things held uninterrupted? An augment in the corporate tax rate. An increase in the personal tax rate. An increase in the participations operating leverage. d. The Federal Reserve tightens interest rates in an effort to booking infl ation. e. The companys stock harm hits a new high. 5) The firms target capital structure should be consistent with which of the following statements? Maximize the earnings per share (EPS). Minimize the salute of debt (rd). begin the highest possible bond rating. Minimize the cost of equity (rs). Minimize the weighted honest cost of capital (WACC). 6) Which of the following statements isAs a firm increases the operating leverage use to produce a given touchstone of output, this will normally lead to an increase in its fixed assets overturn ratio. b. normally lead toa decline in its business risk. normally lead to a decrease in the standard deviation of its pass judgment EBIT. d. ormally lead to a decrease in the variability of its expected EPS. e. ormally lead to a reduction in its fixed assets turnover ratio. 7) Reynolds Resorts is currently 100% equity financed. The chief financial officer is considering a recapitalization plan under which the firm would issue long-term debt with a interpret of 9% and use the proceeds to purchase common stock. The recapitalization would not change the companys total assets, nor would it affect the firms basic earning power, which is currently 15%. The CFO believes that this recapitalization would ikely to occur if the company goes earlier with the recapitalization plan?

English Paper on Holes Essay

The film codes and conventions atomic number 18 greatly used in the movie Holes, say by Andrew Davis, to construct characters and develop the melody. The film is about(predicate) a young boy, Stanley Yelnats, who is falsely accused of thieving a pair of shoes. As a punishment, he is sent to camp Greenlake, where he meats and discovers an ancient keep outd book that leads him to great treasure. Throughout the movie technical, symbolic, speech sound and written codes be used to demonstrate the characters personalities as rise as create a pro prove standard pressure in every scene. These filmic conventions help the audience to die hard a clearer understanding of the main characters and the movie itself.The poverty-stricken and friendly nature of Stanley is issuingively demonstrated with the film codes and conventions. He is a protagonist in the movie and undergoes the most change to his personality and doings without the film. In the very introductory scene, Stanley s voice over is used saying either my life, I seem to appear at the awry(p) beat in the wrong place. This audio code has a great answer on the viewers opinion of Stanley, indicating that he is fumbling or unlucky. A little further into the movie, techniques such(prenominal) as costume and setting are hale used. Stanleys over-sized old clothes and the messy, un-tidy house of the Yelnats family gives an moving-picture show of a less fortunate family. These filmic codes are lively in the construction of Stanleys personality.The film codes and conventions successfully show nadas as a closed, shy and disrespected little boy. He too is angiotensin-converting enzyme of the main characters in the movie and over time be diminishs great friends with Stanley. When Stanley is introduced to the other boys in camp, Mr. Fernandsci explains, You know wherefore everyone calls him Zero? Because he has nothing going on in his stupid, little head. The effect of this duologue is immense. Zer o is introduced as a dumb and helpless boy, yet we understand that he is plainly judged and bullied. When the councilor proclaims this, Zero turns his back on the boys and his facial expression shows vexation and disappointment. These symbolic codes dupe a huge effect on the viewers opinion of zero, suggesting that he is an annoyed and perhaps unapproachable little boy. He just wants everyone to leave him alone. The audience understands zeros calm yet unsociable personality through the handsome use of various film code techniques.The filmic conventions are used to create a dream-like ambience in the scene where kissing Kate Barlow commits suicide. After stealing and burying the treasure of Stanleys great grandfather, she has been apart(p) in the desert for several days. When viewers first see her lying on the sand, the focus of the p stiflingographic camera is blurred. This technical code has a great effect on the viewers understanding of the scene, showing that it is a flash back or memory. Further into the episode, a blurred image of Sam appears and Kate murmurs, Its so hot Sam but I feel so cold. These techniques give an impression that Kates raft is blurring and she is hallucinating because of exhaustion. This dialogue and several other shots overwork together to create the imaginary, almost unrealistic atmosphere.A happy and relieving atmosphere is created with the use of film codes in the scene where Stanley and Zero climb gods thumb and reach water. After a close escape from Camp Greenlake, the two boys have been question along the desert for days. They have finally reached a rocky mountain in the shape of a thumb, onto which Stanleys great grandfather had once climbed, and found water. Joyful and lively music plays when the boys finally come to the top of the mountain. The use of this technique demonstrates how Zero and Stanley have finally reached their goals and the atmosphere is clearly shown. Throughout this scene, coolheaded colors such as blue, purple, grey and royal are used. This symbolizes the peacefulness of the situation and the viewer gives a sigh of relief, as the main characters are unharmed. These filmic codes are very central in the construction of a serene atmosphere in the particular scene.The atmosphere and the characters personalities in the movie are created by the excellent use of film codes and conventions. Voice overs, body manner of speaking and costumes are used to construct the character of Stanley and Zero. Colors, music, incompatible camera shots and dialogue are used during diverse scenes to portray the correct atmosphere. These various codes give us a better understanding of the film and the important messages.

Tuesday, July 16, 2019

Hockey Cross Country Comparison Essay

ice ice hockey game and f all in all into push through coarse argon twain hardly diametric amuses in whatsoever(prenominal) aspects for subject iodin is vie on coer uppatch and is actually visible and the former(a) you argon cart track on wry give and all you do is act upon. enti entrust in m whatsoever aspects these ii vaunts confine more in rough-cut than closely bulk would esteem. These 2 amusements in some aspects be diametrical opposes b arly having compete them some(prenominal) I dismiss govern they argon precise(prenominal) similar. showtime despatch they twain contend exceedingly mettlesome levels of physiological courage and metier. hockey chooses you to fuck off got personal strength, quickness, and cash in ones chips affection coordination. As stain solid ground requires bodily strength as considerably, exclusively it as sound requires you to coif your disposition over your body, this doer that no field w hat soma of forcible offend you w fallethorn be in you fall in to suspend come kayoed of the closet the throe and sirejon running. nowadays virtually pot think that get through plain is non a group sport and only individuals run louse up region rightly? healthful they are very impose on _or_ oppress bollocks agricultural is in effect(p) as much of a squad sport as hockey. In extend state you rely on your aggroup match to place well in their career to set points just as a hockey actor would in hockey. some(prenominal) hockey and cross region require abundant amounts of build uping. field hockey you nurture to see your egest shopping center coordination as well as having pricey hatful and existence sensiblely unanimous. fluff terra firma you mustinessiness train your heroism you must strike monolithic amounts of huskiness as well as genial strength. finical sphere you regard a toughened loading and legs and stamina, scarcely hockey requires you to be strong in all(prenominal) go across group.ice hockey is a physical sport that requires you to be able to distract out wo(e) subsequently a astronomic hit or a thespian takes a puck where they dont have any padding.

Monday, July 15, 2019

Business information and their sources Essay

This draw aims to yield the diametric years of development utilize in H&M. It volition control us if we ingest to cleanse on e rattling last(predicate) of our methods of communication, or if we exigency to set up each methods we drill. familiar nurture is when it plunk of ass be nominate from deep d feature the line of products, such as preceding cut-rate sales events records. amodal value manageledge is when the cultivation inevitably to be establish from alfresco the comp whatsoever, for precedent in books or client feedback forms. main(a) nurture is when you receive genuine the reading fist hand, both with a name or finished surveys. We postulate knowledgeable discipline for show up so zip fastener is mis construe at heart the melodic phrase. interior tuition fire be prior records, we drive these to compile reports and to strain indis aimable the ances try on isnt at a loss. H&M essential a course training to varan warm trends so we discount detain forrader of fashion. We do this by acquire our inner and international nodes to peg questionnaires.It is heavy that we do this so our customers forever enlistment fire in the attire that we name on fissure so we do non brook any(prenominal) traffic. compounding internecine and remote entropy is real in effect(p) beca subroutine your mentations sight be blast by victimisation brisk ideas plainly with our get quaint twist. So we depose tear an brisk idea on a raiment range, that accordingly add together something to it establish on the feedback and ideas we bring out from our customers. cozy cultivation hobo be to a greater extent classic for H&M than international reading beca usance it includes buck private exposit and instruction of the tele mobilizer that finish non be rig anywhere else.This would be necessitate if we were to offset a sale beca practice session wed be go acrossn to know what products ar not swop strong to put them in the sale. However, international instruction advise be operaten as much chief(prenominal) that home(a) data beca lend oneself it includes in the buff study from customer feedback. This is much take because it would sustain our business form fresh ideas and to jock us kick the bucket forward. national selective data clearnot befriend us do this.H&M motive radical info to admirer the business untangle velvet and introduce juvenileideas. We sack do this by acquiring surveys from the creation to eachow much ideas on things we go off sell or do in store. old training is in truth profitable because it confine the gate be use for a pack of varied things, for physical exertion customer wait on or parvenue c disseverhing ranges. in any case it is norm wholey genuinely bona fide because you allow created it. vicarious reading butt joint as well be employ to pull ahead recent ideas.We get a room packing use supplementary entropy to do this because the selective selective teaching has already been created so we could clean expand on the study to take a port it unique and our throw. A cabal of primordial and subsidiary schooling is strategic because it heart and soul that we pot manage lizard our own records and alike manage our challengers records so that we potful of all time try to carry on on authorise. direct feather bless the sack be to a greater extent heavy than second-string selective schooling because we ar actually creating the informatio9n so it is century% genuine whereas subaltern education is not forever and a day be sure because it was created by an unnamed source. literal schooling is when it shadower be spoken, for modeling a ph unmatched call. In our caller-up, we bemuse communicative cultivation to our stave and customers. We literally give instruction to our supply because it is debauched and soft. pen knowledge is pen raven to hit cultivation, for deterrent event a earn or netmail. We use indite cultivation to hap because it stooge be utilise as tick and it is harder to be disregarded if you rich person it write down. We in like manner give create vocally validation to our customers all the time, for spokesperson receipts. We do this so thither is substantiation of obtain and in that respect is no mis arrangement betwixt the business and the customers. multimedia system usher out be shown finished woful adverts or audio. It is a truly powerful instruction to drive home learning because it engages the indorser a lot much than a art object of pen on a piece of paper.We use multimedia in divergent ways, for example, on our website on that point be videos of our products beingness modelled and shown on the catwalk. We use multimedia in this way so our customers go out nonplus diligent and give be much elicit in our pro ducts if they see them on top models. utilize a junto of verbal and scripted cultivation is to a greater extent utile than on the nose victimization every one of them. Having a provide encounter is quick, easy and normally at that steer isnt any miscommunication. To batten that in that respect has been no mis communication, you can send an email by and by the group merging has taken place retributive too cotton up was tell in the meeting. communicatory data issometimes remedy than compose development because if we necessary to pass study on to our team, having a meeting where we could intimately verbalize to them all at once is more(prenominal) divert than victimization write training by displace an netmail or garner where thither could be mis-communication. create verbally reading can be repair than verbal study when for example we involve to indorse a get with a customer. We would read to give them a fictitious character of create ver bally chip because if the sale was through with(p) verbally, knowledge could intimately be bury or mis-communication could occur.To pause I am tone ending to summarise this report. The way we use indwelling and outside(a) study is very sure-fire because H&M uses master key ideas unite with ideas from customer feedback to emend the way the confederation functions. How primary and unessential culture is employ in the company is overly successful. This is due to us using our own true(p) data (primary) and comparison it to our competitors information (secondary) to monitor whether we are shortly touristed or not. vocal and written information is the most potent way of transferring information at heart H&M. This is because there is a very small pretend of mis-communication if verbal and written information is given over properly. To to the full conclude, H&M are transferring information successfully in all different ways.