Customer Service Profile Essay Example | Topics and Well Written Essays - 1250 words

Customer Service Profile - Essay Example Customer service is the engine behind the moving of any successful firm. Good customer service involves selling the right product, which has good quantity and that which cannot harm the intended customer (Cavinato, 2001). This paper presents a detailed discussion of exceptional customer service offered by Sony Corporation. To do this, an evaluation of the company’s customer service success will be explored, and the customer service policies that  have had an impact on its performance determined. Sony Corporation, originally known as Tokyo Tsushin Kogyo (TTK), was established on 7th May 1946 in Tokyo Japan. Initially it was a radio repair shop before its development. The word Sony was derived from the Latin word ‘sonus’ which means sound as it dealt with the production of electronic materials that produced sound, and the slang word ‘sonny’ in American English. It widened its marketing from Japan and entered America, specifically the United States, be fore opening other branches in Spain, France and Germany. As per 2011 it had more than 168,000 employees and more than 100 branches spread worldwide making it one of the largest companies in the world (Kottler, 2001). Basically, sonny deals with electronic. Along the years since its establishment, sonny has produced some of the best and durable media formats like radios, televisions, laptops, memory sticks, and blue ray discs among many others. Sonny has its leading sales in the United States, Europe and Japan. It is a company that has a wide series of measures to enhance its operations with a mission of developing more innovative multimedia services for entertainment (Cavinato, 2001). Good customer relations and rapport can be established by providing customers with products at a set price, with the best services and convenience to their time schedule. A customer will always be happy to work with a seller who is flexible and reliable. This implies that if a customer misses to recei ve a product as per the stipulated time, he or she will be dissatisfied and will not come back to the seller in future. Maintenance of a good customer relationship is the key item in any firm. Some of the services that will keep a customer coming, and which enhance a positive attitude to an organization are; best price, offer in transportation costs, promotions in products, and at large levels offers in warehouse costs. Working along these customer service offers, a firm achieves best customer relations crucial for the success of it in the market place (Cavinato, 2001). Customer services may go to the extent of providing financial credits and offering repair to achieve a competitive advantage. Sonny has various customer policies that are specifically meant for the customer needs. In some of its customer service policies, customers have a right to be provided with services without any discrimination; customers are different and so each customer should be handled as per his or her wis h and character and customers should be given the best treatment. The organization ensures customers are offered the best services, offered with rewards to motivate them to keep coming back and that their feedback is received and responded to in time. Statistics indicate that Sony receives 85% positive feedback from customers daily, has all payment methods for customers, has contest and price offers for customers and has on time